For McDonalds’ 2016 Summer Campaign I created individual vector elements for Illustrator Greg Straight based off the master pencil sketch he drew. I worked with him developing these sketches into vector illustrations which he then applied to the final composition. The artwork was then rolled out across the box packaging, tote bags, in-store murals and TVCs.
This project made it as a finalist in the 2017 Best Awards for Design Craft.
Illustration Direction: Greg Straight
Creative Direction: FLY Creative & DDB Group